A Lost Reader 2.0

Plano-based Dr. Pepper, please explain to me what it is that you won by shutting down the bottling operations in Dublin (Texas) of their sugar cane-based Dr. Pepper, most commonly known as Dublin Dr. Pepper . The Dr Pepper/Snapple Group reached a "settlement" with the Dublin-based bottling group in which the smaller, locally owned Dublin Dr Pepper group agreed to not make, bottle, or sell anything with the name or logo of Dublin Dr Pepper on it and also cease selling their pure cane sugar form of the Dr Pepper drink. I don't drink Dr Pepper or what was once Dublin Dr Pepper, so for me this isn't about some better-tasting product or a better-priced product. This is about how a big corporation, who had nothing to fear from the small business, forced the said small business to shut down its production and in the process layoff 14 workers and essentially destroy Dublin tourism and their tradition of renaming the town "Dr Pepper" every summer in honor of th...